Callum reveals SMS inside design research idea

Utilizing a retromod Porsche 911 inside as the premise for the analysis, the staff led by Charlotte Jones and Ian Callum recognized espresso pulp, eggshells, crimson lentils, walnuts and rice as viable supplies for a automotive inside in 2030.

Callum SMS Interior Design Concept

The purpose of the staff was to determine recent sustainable choices that Callum’s clients may benefit from sooner or later.

From the official Press Launch:

Meals waste

With 1000’s of tonnes of meals wasted every single day within the UK alone, CALLUM consulted with green-tech firm Ottan to find out probably the most acceptable supplies able to changing plastics but nonetheless assembly the rigorous design, environmental and engineering necessities of a automotive.

Options recognized that might meet the temperature and put on specs included adopting eggshells combined with resin to create a clean, opaque materials with both a shiny or matt floor. Utility examples embody the trim encompass for the window switches.

Callum SMS Interior Design Concept Eggshell

By including walnut shells to the eggshells, the recycled content material of Ottan’s materials will increase to 84 per cent from 78 per cent.

Outdated rice or lentils might be became a clean translucent materials, excellent for illuminated areas of the automotive similar to lamp covers or illuminated switches. As a flame-resistant different, espresso pulp might change conventional plastics for shiny, ornamental trim similar to dashboard inserts.

Eager to show that sustainable supplies can nonetheless supply vivid colors, CALLUM recognized purple carrot pulp that produces a mulberry-like color for trim elements. Tree leaves might be recycled right into a darkish, clean floor providing another pure end to wooden veneers for the centre console or dashboard.

Clothes waste

With seats requiring a mix of damage resistance, consolation and color fastness, CALLUM opted for preloved supplies that might often go to landfill.

“World wide, we devour roughly 62 million tonnes of textiles a 12 months and round 87 per cent of the whole fibre enter used for clothes is both landfilled or incinerated,” says CALLUM’s head of supplies and sustainability, Charlotte Jones.

Callum SMS Interior Design Concept Planq

“Firms similar to Planq take denims, then shred and press them with potato or corn starch to create a tough veneer that might be used for seat shells or sprint centres.

The SMS design research was created by CALLUM for example that there’s one other approach, and we will assist producers and suppliers determine engineered options that finish customers are more and more on the lookout for.”

Plastic waste

The seat centre facings within the CALLUM design research use Camira, a material produced from marine plastic waste similar to polyester, while the bolster surfaces are lined in Féline, a smooth materials produced from PET bottles.

Callum SMS Interior Design Concept Feline FeltEvery presents no weight penalty, one other issue thought-about for the restomod upon which the research is predicated, and crucially every might be recycled once more if wanted.

For the carpet, Jones proposes Econyl, a cloth that makes use of nylon carpets or fishing nets to create a brand new hard-wearing material.

Callum SMS Interior Design Concept Econyl

While SMS is an idea, CALLUM chosen supplies which have the meet or have the potential to satisfy automotive necessities and be manufacturing possible by 2030 – the subsequent step is to trial the supplies in upcoming tasks. Demonstrating the relevance of its sustainability research, CALLUM has already engineered a hemp/flax composite possibility that patrons can now choose on its newest mission, the Barq EV scooter.

Callum SMS Interior Design Concept Flax Composite

“Extra of our clients are beginning to consider sustainable tasks and put an emphasis on the round economic system. With others, we would nudge them down that path, highlighting the enterprise advantages of creating a extra sustainable alternative,” added CALLUM co-founder and design director, Ian Callum.


CALLUM is a design and engineering enterprise creating bespoke and limited-edition merchandise.

CALLUM is targeted on design, life-style and journey, taking up tasks that intrigue, excite and inform a narrative. It’s a collaboration of gifted people with expertise throughout artwork, audio, automotive, style and motorsport manufacturers.

Nimble and agile, CALLUM produces beautiful design supported by high quality execution, with its 20,000ft2 Warwick facility housing the newest expertise to ship design, prototyping, machining and trim companies.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which incorporates the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Sort, F-PACE, XJ and the World Automobile of the 12 months Award-winning I-PACE, amongst others.