I’ve been pondering again to one of many first selections that needed to be made when beginning our firm.
The title.
It’s clearly crucial so value taking time to think about it, as it is going to be an id that you’ll characterize, and vice versa, for a while.  As your calling card it may well say lots concerning the firm and can give a sure impression to potential purchasers.  Though not the be all and finish all, it may well make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you might be in or taking the alternative method and going in opposition to conference for the sector, must be thought by means of.
Like everybody within the place of naming their enterprise I went by means of a quantity thought processes and concepts.
I rejected using my title as a result of I used to be clear that the corporate ought to have an id of its personal and when folks joined they might affect the character by means of their involvement.  It could additionally be capable of keep it up buying and selling with out me concerned if want be.  I additionally knew I needed a reputation that wouldn’t grow to be an acronym like BMW, nor simply letters with no that means.
One method I took was to consider what traits I imagine it takes to succeed; willpower, ambition and drive. 

drive and determination

From first Emblem and enterprise card to present

The extra I considered it drive was clearly the plain alternative, for certain the character facet, clearly automobile and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design trade.
As with lots of people over the previous few months I’ve been reassessing life and enterprise. An necessary a part of that course of being listening to podcasts – particularly in the course of the evening.  One specifically, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared acceptable to make use of this picture from one in every of his twitter posts – a possible chapter for his (effectively value studying) guide ‘A Pocket Stuffed with Do’.

Now could be a time for focus and drive, as our firm passes by means of it’s twenty fifth yr, with the intention to steer a transparent future path.

prime picture credit score – Chris Do – the futur